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CEO Survey Reveals 4 Ways Technology Can Boost Productivity for Your Small Business

The economy is on a downward trajectory — and yet many small and midsize businesses are continuing to invest in technology. Why? Because technology can serve as a powerful driver of productivity and growth, even when times are tough.

In the Q4 2018 Vistage CEO Confidence Index survey, which polled 1,257 CEOs from small and midsize businesses, leaders identified productivity as a top decision-making priority (No. 3) for 2019. More than half (52 percent) of CEOs surveyed said they are willing to invest between 1-4 percent of their revenue on technology. Only 12 percent said they would not invest in business applications at all this year.

Not all technology investments reap the same productivity returns. Our research suggests that CEOs should leverage technology in these four areas to gain a productivity boost.

Featured Mentor

Jennifer Brodmann

Assistant Professor at California State University, Dominguez Hills teaching undergraduate courses in Business Finance and Financial Institutions Management. She is also a mentor and entrepreneur in residence at the CSUDH Innovation Incubator. She received her Ph.D. in Financial Economics, M.S. in Financial Economics, and an M.B.A. from the University of New Orleans (UNO). She received her B.F.A. from the Academy of Art University in San Francisco. She was awarded the Dissertation Fellowship in 2017 by the UNO Graduate School, the Excellence of Teaching Award by the UNO Executive MBA Class of 2016, and the Emerging Leader Award and New Member of the Year award in 2017 by the Accounting and Financial Women’s Alliance.