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Entrepreneur Academy Workshop: Mission Based Branding & Strategy
March 6, 2019 @ 6:30 pm - 9:30 pm$10
Instructor Bio: Rebekah Kellaway, Non-profit founder with over 10 years of experience managing a successful arts education non-profit. Rebekah received a B.A. in Elementary Education and a teaching credential from Biola University. In 2008, Rebekah combined her love for education and the performing arts and established Haven Academy of the Arts. Haven Academy has produced over 50 musicals and currently serves over 800 students annually. As an educator, Rebekah is passionate about more than just mentoring the next generation of young performers; she also mentors other non-profit founders, focusing on branding, strategic planning, and program development.
Workshop Description: What makes your organization or business stand out from the crowd? If your organization faced a financial crisis how would you prioritize your budget cuts? How do you best strategize the next steps for the development of new programs or products?
Many entrepreneurs and non-profit founders underestimate the power of a strategic mission statement as a guiding principle in their organization. The foundation you set with your mission statement can define the future of your organization. Understanding and articulating your organization’s mission is the single most important part of your initial business plan.
The Entrepreneurial Academy offers one evening, 3-hour workshop exploring how mission and strategy go hand in hand, and how to write the kind of mission statement that paves the way for future success. Both non-profit and for-profit organizations will find value in developing a mission-based brand. Founders writing their first business plan will gain insight into how their organization’s mission will shape their business practices. Current executive directors will have the opportunity to re-evaluate the success of their current mission statement and rebrand for better strategic planning.
Free for CSUDH students
Location: Welch Hall 142
Time: 6:30 pm – 9:30 pm
Register Here: http://bit.ly/2Ne2mcH