Entrepreneur Academy Workshop: Marketing & Product Development

Taught By: Nanneke Dinklo, CMO, Systems Technology

By the end of the course, participants will understand the role and fundamentals of product management and development. You will learn about the 4 Ps of marketing. Get an understanding of product lifecycle management, how to identify in which stage your product is and how to extend the life of a product. Product positioning and pricing will be discussed and the financial models explored, and what the impact this has on the overall positioning and set up of a company. Finally, participants will understand the various distribution options and how to launch without losing your speed-to-market.

**Note this class is $100. It is a 4-week course that will be held once a week on Wednesday.